The objective of this project was to analyze a certain industry, in this case, my group mates and I chose the hotel industry, and analyze trends and potential opportunities for growth. After settling on the sandman hotel, we conducted surveys and research to determine the values of the potential customers. Due to the fact Sandman hotels is a Canadian company, we looked into the trend of locality and appealing to domestic travellers rather than international, due to Covid-19 restricting international travel. The final project is a new system the Sandman hotel would adopt, to improve the sandman's prevalence among hotels in the Canadian hospitality scene.
FULL PRESENTATION
Christine Liang, Raelyn Albers, Jumhpha Hienkeo
Procreate, Adobe Illustrator, Google Apps for group work