Happy Hour is a conference all about the behind the scenes of alcohol creation and wine beer and spirits production. The graphic element is a combination of a light bulb and a Martini to reflect the topic of the conference which is alcohol, and also the purpose of the conference which is to educate. Similarly, Happy Hour the name reflects the topic of the conference, but the tagline represents the purpose. Therefore, the graphic element and the typographic element can be used independently from each other and both will correctly convey the essence of the conference.
GUIDELINES MANUAL
Procreate, Adobe Illustrator, Adobe InDesign